AI Agents in the MarTech Stack: Building Autonomous Systems for Multi-Step Marketing Tasks
January 2025 | Part 4 of The Algorithmic Marketing Engine Introduction The age of the autonomous marketer has arrived. Once confined to single-step…
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Marketing Mix Modelling 2.0: Fusing Spend Data with CLV for True ROI Attribution
January 2025 | Part 3 in The Algorithmic Marketing Engine Introduction Every marketer wants to know what’s working — but the tools built…
The End of Static Segmentation: Deploying AI for Real-Time Audience Personalisation
January 2025 | Part 2 of The Algorithmic Marketing Engine Introduction Segmentation used to be simple: divide, label, target, repeat. But people don’t…
Real-Time Nudge Optimisation: How to Use Multi-Armed Bandit Algorithms for Immediate Conversion Lift
January 2025 | Part 1 of The Algorithmic Marketing Engine Introduction Marketers have always tested and tweaked, but the cycle is too slow…
Re-framing Complex Challenges: Using Behavioural Insight and Systems Thinking to Build Sustainable Insight Ecosystems
Part 4 of 4 — Q4 2024 | Behavioural Strategy & Influence Series Introduction Some challenges refuse to yield to linear logic. Climate…
Friction Mapping & Choice Architecture: Systematically Identifying Psychological Friction Points to Improve Customer Journeys
Part 3 of 4 — Q3 2024 | Behavioural Strategy & Influence Series Opening Behaviour change doesn’t fail because people resist — it…
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